Lardo-burger in product placement scam

Lardo-burger, the fast food division of Man Mountain Dietary Deterioration Inc, has admitted giving up its plan to persuade rappers to include product placement within their popular music lyrics.
The scheme, which has been in action for a year, would have paid rappers 5p every time a song that included a reference to a Lardo-burger brand was played on the radio. But the firm announced an end to the idea yesterday saying that not a single rapper had included such a reference.
"We simply do not understand their reluctance to get involved," said Grusilie O Beez, chairman of Lardo-burger Precision Cooking Fats (UK). "It seemed to us to be a win-win situation. They got to be associated with a prominent youth-market brand while we got stacks of free advertising."
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The company has replaced the scheme with one which pays bloggers for product placement. Horse McDrawers, Adenews Editorial Director commented: "It is not something we would really want to get involved with. We like to maintain a high level of integrity and I am sure our proprietor would agree."