05 September 2005

Adenews becomes Adeblog

In keeping with its normal policy of chasing transient fashions, Adenews is to be rebranded AdeBlog and henceforth be published in a "stream of consciousness" format.
"These are exciting times," said Mr Graeme Egenships, proprietor of Man Mountain Hyperpublishing Ltd owners of AdeBlog. "We have entered a new age of journalism where facts, research and checking are history. Of course, this is the way we have always done things, but it is nice to see the rest of the world catching up."
Speaking about the technicalities of the change-over Mr G C Votsitz, publishing director of AdeBlog said: "Logistically, it will take an uncertain period of time, during which we will be operating in a transitional phase of operation, in which we will move from the old regime to the new, gaining improved synergies from our new leverage alignments."
A team of 15 graphic designers is working on a new logo and layout, we can exclusively reveal. These will be unveiled as part of a £15m marketing campaign this autumn.